What to do, what to do?

Another file was submitted to us for a 12-page brochure. Great! Wonderful! Unfortunately, it wasn’t in CMYK. It was in RGB and internal images were RGB. So why aren’t graphic designers taught correct file prep these days? Fortunately, we could take care of it, taking care of THEIR client, which was also our client. We find this to occur more and more often. We’ve always promoted the use of a graphic designer, but I encourage people to find a graphic designer who understands print design, as well as web design. The 2 are different disciplines and should be approached as such.

If you have questions, please post on our Ask Todd page.

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